O. Missikoff1, M. Forte2
1 Centre of Research on Information Systems, LUISS University of Rome, Italy
2 Istituto per le Tecnologie Applicate ai Beni Culturali, Monterotondo St., Italy

Projects like the NoE "E-CultureNet", co-ordinated by the McLuhan Institute of Maastricht, are a clear sign of the increasing interest towards the introduction of new perspectives in the Cultural Heritage management.
This contribution represents a proposal to extend the CH research area towards disciplines able to provide a strong support in the creation of Value Added Services and so stimulate an interest in this domain from potential industrial and financial partners.
The corollary is that CH (and, even more, VH) management should be considered as any other productive activity, and therefore deploy adequate organizational models and technological solutions for building (and managing) sound and well structured value chains.
The "Libera Universita' degli Studi Sociali" (LUISS) in Rome and the CNR/ITABC (Institute of Technology Applied to Cultural Heritage) intend to propose, starting from a state-of-art analysis, the implementation of Business Process Re-engineering models and techniques in the CH/VH management.
Projects clearly aimed at pointing out the ROI possibilities that could derive from this approach will surely provide better chances of raising funds for improving the quality of services, (and preservation) in sites, archives, museums, and exhibitions.